When travelling to Japan these days it helps to be Tom Cruise

Om Prakash, president of the American Chamber of Commerce in Japan, said the country’s previous blanket ban on entry has “imposed real economic and human costs”.

“It set back efforts to revive the economy, attract international students and promote Japan as a destination for investment and tourism,” he said. “To kick-start the economy and restore Japan’s reputation as a welcoming and open place, the government should move quickly to ease remaining entry restrictions, let in more tourists and let them enjoy this amazing country freely.”

Planning to accept more tourists: Japanese Prime Minister Fumio Kishida.Credit:AP

Japan’s coronavirus cases have steadily declined since the Omicron peak earlier this year. On Tuesday, there were 2362 new cases in Tokyo, a city of 14 million. With infections subsiding, the government plans to roll out measures to accept more foreigners, Prime Minister Fumio Kishida said on Tuesday.

Kishida said certain airports will resume international flights, though he did not specify when the measures will take effect. “The resumption of inbound tourism carries great significance in that the benefits of the weak yen can be felt,” he told reporters.

On Wednesday, Japan indicated that it would accept short-term visas for more relatives and spouses of foreign residents in Japan, though details remained unclear.

But many government officials remain wary that fully reopening the country could lead to a new outbreak of infections, even though there is some doubt about the effectiveness of border control measures in preventing the spread of the virus.

Kanye West, a recent visitor.

Kanye West, a recent visitor.Credit:AP

Local officials are worried about foreign tourists “with bad manners” who may not follow Japan’s guidelines on mask-wearing and hand sanitising, Reuters reported this week, citing anonymous industry insiders.

There are signs of pent-up demand for tourism that would bring much-needed revenue amid the plummeting value of the yen and rising inflation.

Last week, Japan for the first time topped the World Economic Forum’s Travel and Tourism Development Index, which rates the quality of a country’s tourism infrastructure.

Yet these world-class amenities are going largely unused, and travel-related spending from foreigners plummeted from about $US38 billion ($52 billion) in 2019 to just under $US1 billion in 2021, according to Nikkei Asia.

Tom Cruise smiles at fans upon his arrival for the Japan premiere of his film “Jack Reacher: Never Go Back” in Tokyo in 2016.

Tom Cruise smiles at fans upon his arrival for the Japan premiere of his film “Jack Reacher: Never Go Back” in Tokyo in 2016. Credit:AP

“It’s very frustrating, to be honest,” Keiko Tashiro, deputy president of Japan’s second-largest brokerage firm, Daiwa Securities, said during a panel discussion at the World Economic Forum last week. “When I travel abroad, I see all the economic activity in Europe and the US, but Japan is still very closed.”

Meanwhile, the buzzy appearances of foreign entertainers visiting Japan for red-carpet events and fan meetings have drawn scorn online from the ordinary travellers and family members unable to enter the country.

In April, K-pop group Twice sold out 150,000 seats for a concert in Japan, and Seventeen sold all 60,000 seats for fan meetings here, while actors Eddie Redmayne and Ansel Elgort attended premiere events in the country.

Huge, star-studded music festivals in Japan are underway for this summer, featuring artists such as Carly Rae Jepsen and Megan Thee Stallion.

At a recent promotional event for Top Gun: Maverick in Tokyo, actor Tom Cruise celebrated being able to finally enter the country.

“It’s very beautiful to be back and to be able to share this film with you,” Cruise said at the event.

“We’re very excited. It’s emotional . . . to be here, and to be back here, after so many years.”

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