Watch Taylor Swift Announce Her New Album ‘1989 (Taylor’s Version)’

Taylor Swift fans have been on the edge of their seats for weeks, eagerly anticipating a major announcement from the pop sensation. The speculation reached a fever pitch as the first U.S. leg of her highly anticipated The Eras Tour drew to a close. The excitement surrounding this possible and expected announcement was palpable both before and during the show, and Swift certainly did not disappoint her dedicated legion of followers.

The final concert of her six-show streak at Los Angeles’s iconic SoFi Stadium made for the perfect moment for Swift to drop a bombshell. During the show, the singer officially revealed her next musical endeavor—the release of her re-recorded album, 1989 (Taylor’s Version).

This full-length holds a special place in Swift’s discography as her first foray into the pure pop. Fans won’t have to wait long to relive the magic that they first experienced a decade ago, as 1989 (Taylor’s Version) is set to hit the shelves on October 27.

Swift playfully built up the moment before making the announcement, as she knew exactly what she was ding. Stopping the show and addressing the eagerly awaiting crowd, the star shared her excitement about the revelation she was about to make. She said that rather than simply tell everyone the news she had, she wanted to show them.

In a dramatic display, the massive screen behind her momentarily plunged into darkness before illuminating an image that instantly became iconic for her most die-hard followers—the cover art for 1989 (Taylor’s Version) along with its much-anticipated release date.

As the image of the album cover and street date splashed across the screen, the stadium erupted into a frenzy of cheers and screams. Swift paused for a spell before saying or doing anything, allowing her fans to revel in the moment. And then, as the crowd’s jubilation reached its peak, Swift treated them to a special acoustic rendition of the final single from the original 1989 album, “New Romantics.”

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1989 (Taylor’s Version) marks Swift’s fourth re-recording venture, and it’s the second one of 2023. Very recently, Swift achieved another incredible feat with the re-release of Speak Now (Taylor’s Version), which soared to the top of the Billboard 200. The set marked her third consecutive No. 1 re-recorded album on the chart, and her twelfth overall.

Swift’s decision to re-record her earlier works is a strategic move to regain control over her artistic output. With the rights to her original music having changed hands multiple times, she is determined to assert ownership over her creative legacy. 1989 (Taylor’s Version) is already bound to be another successful release, and after it, she still has two more full-lengths to re-release as well.

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