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The traditional car sales model is “flawed”, Volvo CEO Jim Rowan has said ahead of the brand’s switch to agency sales in the UK.
Speaking on a call with journalists after the company released its full-year financial results, Rowan expressed his surprise that “a $40,000-$60,000 product” could be sold without its maker ever engaging with the customer. “For me, that’s a flawed business model,” said the former Dyson president and CEO.
The company is poised to accelerate its plans to switch to the agency model in the UK.
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