Rapper Snoop Dogg goes country with new line of Western threads


Long Beach rap legend Snoop Dogg is going from bow-wow-wow to yee-haw with a new line of Western-inspired streetwear.

Stevenson Ranch, a Nashville, Tenn.-based apparel company, and the hip-hop giant have teamed up to create a line that mixes cowboy culture and urban street styles in the form of trucker hats, T-shirts and crewneck sweaters, all with a little help from the Compton Cowboys.

“We’re mixing two demographics,” said Ben Foley, founder of Stevenson Ranch. “We pretty much got the entire middle America and he’s got the coast and Snoop is one of the biggest icons of the last 100 years. I don’t think there’s a soul in the country, maybe the world, that doesn’t know who he is, so this is really for everybody.”

The limited edition capsule collection, which went on sale Dec. 18, was inspired by Snoop Dogg’s seminal album “Doggystyle” and its colorful comic-style album cover. Crewneck sweaters and T-shirts sport images of a dog in a football jersey and throwing a lasso and there are baby blue trucker hats emblazoned with Snoop’s record company Death Row Records’ label and the phrase “Not my first rodeo.” The items are sold exclusively in-store at the rapper’s Snoopy’s Clothing, located at near SoFi Stadium at 905 South Prairie Ave., in Inglewood and at stevensonranch.store while supplies last.

“We try to take the timeless and nostalgic aspects of Western culture and Americana and infuse them with more modern-day fits, whether that’s more on par with a streetwear style T-shirt or crewneck, but still keeping the Western culture at the core of it,” Foley explained.



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