Inside Model E: why Ford is hitting the reset button in Europe


“We’re going through the biggest transformation of any OEM. Perhaps even the biggest transformation of any company in any industry.”

It would be fair to say that Peter Zillig, Ford of Europe’s marketing boss, isn’t trying to play down the challenges facing Ford in Europe, nor the scale of the transformation it is trying to make in response. That transformation has it going all-in on electric cars, and Ford has restructured the entire company as a result.

At the start of the year, Ford split its company into three distinct divisions: Model E, Blue and Pro.

Register for free to access this article

+

Access to one additional free article every 90 days

Regular newsletters to help you get the facts fast

 





















Phone number must be at least 8 digits long, and contain only numbers, spaces and the + character







This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.



Source link

Denial of responsibility! galaxyconcerns is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.