Fitbit rolls out new ‘Sleep Profile’ feature: How it works, eligible devices and more

Google has announced that Fitbit is introducing a new premium feature called ‘Sleep Profile’ that offers a new longitudinal analysis of users sleep patterns. The new feature for Fitbit’s members makes sleep data easier to interpret with fun animal characters, with the aim to help them take steps to improve their sleep quality and, in turn, overall health. Sleep tracking is one of the most-popular features offered by Fitbit devices ever since the company introduced it in 2009. With the new feature, users are grouped based on 10 sleep metrics — five of these are new to Fitbit. These include bedtime consistency, the time before sound sleep and disrupted sleep.

Fitbit says that its research team studied 1,000 different sleep features during its analysis before distilling it down to the key metrics we include in your profile. Ranging from new metrics, including sleep schedule variability, time before sound sleep and disrupted sleep, to previously tracked metrics such as sleep duration, restfulness and REM sleep, these data points portray a holistic month-long view of sleep patterns and quality.
How it works
Users will need to wear their Fitbit device to sleep for at least 14 nights per calendar month to receive an assessment. The more they wear the device to sleep, the more precise the evaluation. Sleep can vary significantly from night to night, so it’s helpful to analyze sleep data over a longer period from own sleep environment to uncover more insights into users’ habits and how they can improve.
As a Premium member, users will see their Sleep Profile, including their sleep animal and monthly sleep analysis, on the first day of every month. Animals can change from month to month, and data collected throughout the month will inform the next animal you receive the following month. There is no “ideal” animal – each one can be used to better understand sleep patterns and how users can improve their sleep quality.
Based on users’ sleeper type’s behavior, they will see where their sleep patterns compare to others. Fitbit Sleep Profile users will receive a monthly sleep analysis where they can see ideal ranges for someone of a similar age and gender, and where they fall within each – so they see where they could focus on improving. Users will also be provided with ideal ranges for each metric – and where they fall within each range – so they can consider where to focus your efforts for improvement. These metrics are shown on a monthly aggregate view for the first time. It will also suggest things they can do like whether it’s setting a more consistent sleep schedule or creating a bedtime routine like trying the mindfulness content found within the Fitbit app to help fall asleep faster.
Which all Fitbit devices will get the feature
Sleep Profile is rolling out in the Fitbit app to Premium users with Sense, Versa 3, Versa 2, Charge 5, Luxe or Inspire 2 devices upon launch. Users will receive their first profile during the week of July 4, followed by monthly profiles delivered in the Fitbit app on the 1st of each month.

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