chrome: How Google is planning to block notifications from abusive websites on Chrome

Unnecessary notifications on Google Chrome and even the web can be annoying for any user. Almost every website that users try to browse prompts for permission to send notifications. Some websites can also activate the notification alerts without the user’s permission. Moreover, considering the number of websites that constantly ask for permission to use cookies, users might mistakenly click on the “Allow” option when the site requests to show notifications as well. In doing so, the Chrome browser periodically gets pinged with notifications from a site that the user has completely forgotten about. Meanwhile, other worse sites automatically subscribe to Chrome notifications and keep on sending spam messages. However, Google is now developing a new way to reduce the number of unwanted Chrome notifications a user receives, a 9to5Google report suggests. The tech giant is planning to block notifications from websites that it deems to be “disruptive.”
Google’s efforts to block ‘disruptive’ and ‘abusive’ notifications
Google has already gained some success on this issue in recent years. The company now “quiets” the notification prompt from websites that abuse notifications or misleadingly ask for permissions. Chrome even warns the users if a site may be trying to trick them as Google quiets a site in this way.
The report claims that the company is now trying a stricter approach to fight notification spam. A new code change will soon allow Chrome to automatically revoke a website’s permission to send notifications and will also block the site from making any future attempts to ask for the permissions. However, it is important to note that even if a user has accidentally allowed notifications from a harmful site, Chrome will intervene and will stop the site from sending notifications. Currently, Chrome’s existing protections are designed only to convince users not to give that permission, leaving the final decision to them.
This process will not affect all the websites that send notifications via Chrome and will only block the ones that Google deems to be “disruptive.” The report suggests that the feature seems to be solely intended to keep Chrome spam-free.
Google has justified its decision by saying that these types of disruptive notifications violate the company’s “Developer Terms of Service.” This policy mentions not using Google APIs to send any form of spam. However, notifications in Google Chrome are dependent on Google-specific API, but by an open web standard that is supported by most browsers for more than 10 years.

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