#BehindTheCamera! ‘KGF-Chapter 2’ poster designer Dhani Aelay: I consider myself very lucky to be a part of such a magnanimous film | Telugu Movie News


When the first look posters of ‘KGF: Chapter 2’ were released, everyone was in awe of them for their creative design. Dhani Aelay is the man behind the ‘KGF’ part 2 posters.

Over the past two decades, he has created some of the most iconic recent posters for films like Itlu Sravani Subramanyam, Venky, Pokiri, Desamuduru, Chandamama, Simha, Soggade Chinni Nayana, Akhanda, to name a few.

In an exclusive interview, Dhani Aelay talks about the importance and role of movie posters in the film, the process behind the creation of film posters, shares his experience working in KGF and much more.

What is the role of a publicity designer for a film?

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After deciding on the title of a film, filmmakers approach a publicity designer to design the logo of the title. As a designer, we first design five to six varieties to suit the genre. The title logo should be creative and convey the theme of the film because a poster is an effective way to draw the attention of the people. The entire process will be done depending on the progress of a film.

How did you find a designer in you?

I used to design different titles on my notebooks during my college days. Whenever my college management conducted elections, my friends approached me and asked my help to promote their symbol. So, I used to draw their symbols on the banners and walls of the college. Then, more and more I found myself wanting to focus on poster design. After completing my studies, I applied for a job in an advertising company and I got it. This is how my career in the design field started.

When did you begin your journey in the industry?

Later, I joined as an artist in a Telugu leading daily and moved to the art department in the same company. I used to design cover pages and weeklies there. Then, I had an idea and quit my job to establish my own designing studio. I took the risk and believed in myself and my capability. By the time I left the job, I got married and had two kids. I knew I underwent a risky zone.

Did you face any financial crisis?

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Yes, I’ve faced financial problems in the initial phase. What bothered me the most at the time was not having enough money. While working for the newspaper, I used to get a very little salary. After I left my job, I got into debt. I borrowed some money from my friends to set up the studio. After setting up the studio, I tried quite hard to get offers but I got very few. No one in the industry believed me initially. However, I proved myself to be a very reliable person in the industry.

There are many crafts in the industry. Why did you choose this profession?

I am an artist. I decided that it will be suitable for me. I have a lot of knowledge in this field. Moreover, the Telugu film industry was based in Chennai at that time. Back then, there were very few publicity designers in Hyderabad. So, slowly I started getting opportunities. I used to bag each opportunity that came my way.

What was the first film poster that you worked on?

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The first film poster that I worked on was Krishna Vamsi’s ‘Sindhooram’. Krishna Vamsi has already proved he was a successful director. It was a big plus point for me to get an opportunity to design Krishna Vamsi’s film. Krishna Vamsi Garu always encourages newcomers. I’m currently working on Krishna Vamsi’s upcoming film .Ranga Marthanda.. We started designing the title logo and all.

A film that was challenging for you to work upon?

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Every film is challenging for me to work upon. Recently, I felt challenged to design posters for Nandamuri Balakrishna’s ‘Akhanda’ and Yash’s ‘KGF: Chapter 2’. I will send the poster to the filmmaker as soon as I am satisfied. I’m more interested in job satisfaction than in earning large amounts of money. I got great satisfaction from designing the posters out of the box. I smiled in satisfaction when my film became a hit.

Do you accept all projects that come to you or do you select them?

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I didn’t reject a single project so far. However, some of mine were rejected by the filmmakers due to creative differences. Cinema is teamwork. A director has a good command over his subject to make it reach out to the audience. I will design and give him what he wants. Sometimes, I even give some suggestions to the director. It’s up to him whether he uses it or not. Some people like the design I made, and some people don’t. I always follow the guidelines set by the filmmakers. I lost the opportunity to design Pawan Kalyan starrer ‘Komaram Puli’ and Samantha Ruth Prabhu’s ‘Shaakuntalam’ due to unknown reasons.

What’s the difference between then and now in terms of poster design?

Technology has developed a lot when compared to the earlier days. There were no computers then. Even so, the present computers are quite different from the computers then. Previously, there was wall pasting. People used to paste the posters on a wall. Nobody is allowed to do wall posting now, especially in cities. Nowadays, digital media plays a crucial role in publicity design. There is a lot of difference between then and now in terms of poster design.

Do you have a team?

Yes, I have a dedicated and passionate team of more than four professionals who put the industry’s best practices. There is a separate digital marketing team which will tackle the small designs. Main and master designs will be done by my team. And I’m the complete responsibility for my teamwork because I give them the input on what to do and what not to do.

Did you receive any appreciation and awards for your efforts?


I did receive appreciation and adulation for my contributions to poster design. I’ve received eight prestigious awards for films such as ‘AA Naluguru’, ‘Amma Nanna Oka Tamila Ammayi’, ‘Pokirit’ etc. from Bharata Muni Arts Academy, Srikalahasti. For the unversed, the publicity design category is not included in the state Nandi Awards.

How did you get the opportunity to work for ‘KGF: Chapter 2’?

Not many people know that I’ve worked for ‘KGF: Chapter 1’ for which I designed the Telugu version of the posters. Rama Rao Garu, the executive producer of Homebale Films and the son of Kaikala Satyanarayana approached me for KGF part 1. Before the shoot, Rama Rao Garu and Prashanth Neel Garu called me to design ‘KGF: Chapter 2’. This time, I designed the posters for all languages which made the strongest impressions among the masses. I am so glad to be part of this pan-India project. I was extremely lucky to get a chance to work for a pan-India movie like KGF. I get a lot of offers because of this movie in this competitive field. I thank Prashanth Neel Garu, Yash Garu, producers Karthik Gowda and Vijay Kandregula Garu and Rama Rao Garu for giving me this wonderful opportunity.

What are your upcoming projects?

I am about to work on over 20 films. Ram Pothineni’s ‘The Warrior’, Rana Daggubati’s ‘Virata Parvarm’, ‘Bichagaru 2’ (All languages), Krishna Vamsi’s ‘Ranga Marthanda’, Chatrapthi Hindi remake, and the list goes on.



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