For so long the poster boy of boxing’s heavyweight division, Anthony Joshua has been facing a new reality in recent months.
Suddenly, Britain’s former world and Olympic champion is on the outside looking in.
His star has fallen — even his promoter acknowledges that — in the wake of punishing, back-to-back losses to Oleksandr Usyk which have led many to question Joshua’s ability, even as a two-time world champion.
“You can’t be like, ‘Man, it’s been tough, you know, life’s been down,'” Joshua said. “You always have to walk with your head held high, chest out.
“It’s a different perspective for me now, but it’s not one that rules me or makes any difference to my behaviour.”
So, while the biggest heavyweight fights are being made — or, in the case of the collapsed bout between Usyk and Tyson Fury, not made — around him, Joshua is adapting to his new status and beginning a fresh phase in his career.
The hunter, as opposed to the hunted.
The pressure, however, is still very much on him.
On April 1, Joshua takes on American Jermaine Franklin in London for his first fight since losing the rematch against Usyk in Saudi Arabia in August.
It’s the first time in 13 fights, stretching back to December 2015, that Joshua won’t be attempting to either retain or regain a world title.
Win, and Joshua — with his brand and standing — will no doubt be thrust back in the conversation for world title fights.
Eddie Hearn, his promoter, was even tweeting excitedly on Thursday about a potential all-British fight with Fury next up followed by, somewhat optimistically, a fight to be undisputed champion.
Lose to Franklin, though, and Joshua’s career will be hanging in the balance. It would be three straight losses — or four in six fights taking in the shocking defeat to Andy Ruiz Jr at Madison Square Garden in June 2019.
Even Hearn would struggle to sell the 33-year-old Joshua as a credible heavyweight force in that case.
And deep down, Joshua knows it.
“This is what I’ve signed up for, this is what I want, and I’m going to live up to the expectation,” Joshua said.
After the second loss to Usyk, Hearn spoke of Joshua likely having three or four fights in 2023 to build him back up for a shot at being world champion for a third time.
With the heavyweight division in flux after the collapse of Fury-Usyk, that title shot could yet come much quicker.
“I’m going to be flexible, keep a flexible mindset, be open-minded,” said Joshua, who spoke of wanting his world titles back within “12 to 16 months.”
It all hinges on beating Franklin, an American who lost for the first time in his 22-fight professional career in a majority decision against Dillian Whyte in London in November.
“I’m a promoter, I’m hyping the fight, but I am nervous,” Hearn said.
“Of course his star has fallen, but he’s a man who, in my opinion, is an elite heavyweight — top-three heavyweight in the world — and I’m sorry if that’s such a crime.
“He makes more sacrifices and commitments than any athlete I’ve seen, and he’s my mate. I’m so pumped for his return.”
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